First published in personalgrowth.com A nineteenth century journalist once noted, “If writers were good businessmen, they’d have too much sense to be writers.” Perhaps being a writer is a zany idea. Or perhaps your impossible…
As authors what do we most want from the publishing of our books public recognition, skyrocketing sales, or simply spreading our message? We may want all three, and receiving a review can be like…
What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship….
Besides a really odd sounding word what is a webinar? And why should it matter to you as an author or publisher? A webinar is a web based seminar of a presentation, lecture, workshop or…
Any time of the year we can reflect on and define what is successful in our marketing plan. We can endeavor to fix what is broken and polish what already shines. A powerful desire for…
Now that you have finished your manuscript what books have come out that are similar to yours? Maybe you have heard the cliche “there is nothing new under the sun”? No matter how unique your…
Gertrude Stein wrote; “a rose, is a rose, is a rose” and people applauded her poetic skill. She established that a rose is a rose, just as your name in print is definitely your name…
We coach our authors to not waste air on the radio. They learn to offer tips, be storytellers, and capture the audience’s interest. For most people it’s easy to talk or teach in an interview,…
We coach our authors to not waste air on the radio. They learn to offer tips, be storytellers, and capture the audience’s interest. For most people it’s easy to talk or teach in an interview,…
All of the previous columns and colleagues have offered wonderful and valuable tips for your next steps after completing the manuscript. My favorite tip is a simple one – the “elevator speech”. Whether you are…