Three Key Questions to Ask When Marketing a Book

As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is the what I am called to share. Whether you have been traditionally published or have created your own imprint Who, Why, and What are the key questions. There are controversies…

Read More

Read More

Like a Super, Blood, Blue Moon, Timing is Everything When Promoting a Book

  Skywatchers saw a rare treat on Jan. 31: a Blue Moon, a total lunar eclipse and a supermoonll at the same time! It’s the first total lunar eclipse since 2015 and the first Blue Moon Blood Moon visible from the U.S. since 1866. People were talking about this event all over the globe, and entrepreneurs found a way to use that buzz to capture the attention….

Read More

Read More

Timeline for Marketing a Book

For over 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. Probably no one, besides friends and family know about your book. And a common mistake has happened. There is not enough money for professionally producing the book and for marketing. Investment of time or money is required in building any business. Your…

Read More

Read More

Where Will Your Books Be This Holiday Season?

Bookstores are not your only option. Think outside the box. It’s October, if you start creating an action plan now, you can still take advantage of Holiday gift giving. All books qualify as potential gifts – nonfiction for students and seekers, and fiction for those who want a good read. There are craft fairs, corporate gift giving, and gift guides you can submit to. You…

Read More

Read More

Secrets to Securing Reviews

First, there is no secret that book reviews sell books. Most readers at least scan the back cover before purchasing a book. The more reviews you gather, the more general public awareness grows of your book. Greater awareness directly translates to better sales. I have been asked so many times about how to go about getting reviews. Unfortunately, there’s no magic formula. There may be…

Read More

Read More

From Author to Super-Speaker

How do you feel about public speaking? For introverts it’s like standing naked in front of a crowd of strangers. Conversely, extroverts love the stage, the applause, the chance to share their thoughts and visions. No matter where you are on the introvert/extrovert scale, find your comfort zone regarding being in public. Unless you want to go the way of the dinosaur, you need to…

Read More

Read More

Press Kits: Separating the Amateurs from Professionals

Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit ­– is a tool. It’s your chance to shape how you want to be perceived and received. Media kits are sent out along with your book to reviewers, interviewers, for possible speaking venues, or even book signings. Professionals take the time to develop a kit…

Read More

Read More