We coach our authors to not waste air on the radio. They learn to offer tips, be storytellers, and capture the audience’s interest. For most people it’s easy to talk or teach in an interview,…
All of the previous columns and colleagues have offered wonderful and valuable tips for your next steps after completing the manuscript. My favorite tip is a simple one – the “elevator speech”. Whether you are…
There are many variations on the old joke “How many _____ does it take to screw in a light bulb?” My question is instead, “How many people does it take to make a book?” Today…
