As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is…
Formula One is the highest class of single-seater auto racing and has a set of rules to which all participants’ cars must conform. Just as in racing there are rules or elements for creating a…
Skywatchers saw a rare treat on Jan. 31: a Blue Moon, a total lunar eclipse and a supermoonll at the same time! It’s the first total lunar eclipse since 2015 and the first Blue Moon Blood…
For over 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. Probably no one, besides friends and family know about your book. And…
First, there is no secret that book reviews sell books. Most readers at least scan the back cover before purchasing a book. The more reviews you gather, the more general public awareness grows of your…
How do you feel about public speaking? For introverts it’s like standing naked in front of a crowd of strangers. Conversely, extroverts love the stage, the applause, the chance to share their thoughts and visions….
First published in personalgrowth.com A nineteenth century journalist once noted, “If writers were good businessmen, they’d have too much sense to be writers.” Perhaps being a writer is a zany idea. Or perhaps your impossible…
As authors what do we most want from the publishing of our books public recognition, skyrocketing sales, or simply spreading our message? We may want all three, and receiving a review can be like…
Any time of the year we can reflect on and define what is successful in our marketing plan. We can endeavor to fix what is broken and polish what already shines. A powerful desire for…
Now that you have finished your manuscript what books have come out that are similar to yours? Maybe you have heard the cliche “there is nothing new under the sun”? No matter how unique your…
