Formula One is the highest class of single-seater auto racing and has a set of rules to which all participants’ cars must conform. Just as in racing there are rules or elements for creating a…
Any time of the year we can reflect on and define what is successful in our marketing plan. We can endeavor to fix what is broken and polish what already shines. A powerful desire for…
All of the previous columns and colleagues have offered wonderful and valuable tips for your next steps after completing the manuscript. My favorite tip is a simple one – the “elevator speech”. Whether you are…
There are many variations on the old joke “How many _____ does it take to screw in a light bulb?” My question is instead, “How many people does it take to make a book?” Today…
It’s been years since I ingested cotton candy and thought it was fun. Not much more than sugared air, the memory of eating it only lingered as long as my blue lips. However, the good…
