As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is…
Formula One is the highest class of single-seater auto racing and has a set of rules to which all participants’ cars must conform. Just as in racing there are rules or elements for creating a…
“Money can’t buy love, but it can buy us time to write, and that’s pretty close to love.” Mari Selby In addition to buying you time, money can buy you recognition in advance of publishing…
For over 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. Probably no one, besides friends and family know about your book. And…
Bookstores are not your only option. Think outside the box. It’s October, if you start creating an action plan now, you can still take advantage of Holiday gift giving. All books qualify as potential gifts…
First, there is no secret that book reviews sell books. Most readers at least scan the back cover before purchasing a book. The more reviews you gather, the more general public awareness grows of your…
How do you feel about public speaking? For introverts it’s like standing naked in front of a crowd of strangers. Conversely, extroverts love the stage, the applause, the chance to share their thoughts and visions….
First published in personalgrowth.com A nineteenth century journalist once noted, “If writers were good businessmen, they’d have too much sense to be writers.” Perhaps being a writer is a zany idea. Or perhaps your impossible…
As authors what do we most want from the publishing of our books public recognition, skyrocketing sales, or simply spreading our message? We may want all three, and receiving a review can be like…
What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship….
