As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is…
Formula One is the highest class of single-seater auto racing and has a set of rules to which all participants’ cars must conform. Just as in racing there are rules or elements for creating a…
For over 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. Probably no one, besides friends and family know about your book. And…
Bookstores are not your only option. Think outside the box. It’s October, if you start creating an action plan now, you can still take advantage of Holiday gift giving. All books qualify as potential gifts…
First, there is no secret that book reviews sell books. Most readers at least scan the back cover before purchasing a book. The more reviews you gather, the more general public awareness grows of your…
How do you feel about public speaking? For introverts it’s like standing naked in front of a crowd of strangers. Conversely, extroverts love the stage, the applause, the chance to share their thoughts and visions….
Everyone wants to make money. And writing a book can be a great way to accomplish that goal. Books allow you to showcase what you do, how well you do it, and how your customers…
Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit – is a tool. It’s your chance to shape how you want to be perceived…
What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship….
Besides a really odd sounding word what is a webinar? And why should it matter to you as an author or publisher? A webinar is a web based seminar of a presentation, lecture, workshop or…
