As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is…
Skywatchers saw a rare treat on Jan. 31: a Blue Moon, a total lunar eclipse and a supermoonll at the same time! It’s the first total lunar eclipse since 2015 and the first Blue Moon Blood…
For over 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. Probably no one, besides friends and family know about your book. And…
Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit – is a tool. It’s your chance to shape how you want to be perceived…
What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship….
Any time of the year we can reflect on and define what is successful in our marketing plan. We can endeavor to fix what is broken and polish what already shines. A powerful desire for…
Now that you have finished your manuscript what books have come out that are similar to yours? Maybe you have heard the cliche “there is nothing new under the sun”? No matter how unique your…
Gertrude Stein wrote; “a rose, is a rose, is a rose” and people applauded her poetic skill. She established that a rose is a rose, just as your name in print is definitely your name…
We coach our authors to not waste air on the radio. They learn to offer tips, be storytellers, and capture the audience’s interest. For most people it’s easy to talk or teach in an interview,…
We coach our authors to not waste air on the radio. They learn to offer tips, be storytellers, and capture the audience’s interest. For most people it’s easy to talk or teach in an interview,…
