Marshall McCluhan said, “We shape our tools and thereafter our tools shape us.” Your press kit – or media kit – is a tool. It’s your chance to shape how you want to be perceived…
As authors what do we most want from the publishing of our books public recognition, skyrocketing sales, or simply spreading our message? We may want all three, and receiving a review can be like…
What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship….
Besides a really odd sounding word what is a webinar? And why should it matter to you as an author or publisher? A webinar is a web based seminar of a presentation, lecture, workshop or…
Any time of the year we can reflect on and define what is successful in our marketing plan. We can endeavor to fix what is broken and polish what already shines. A powerful desire for…
Gertrude Stein wrote; “a rose, is a rose, is a rose” and people applauded her poetic skill. She established that a rose is a rose, just as your name in print is definitely your name…
